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- In the Basket - 13th June 2025
In the Basket - 13th June 2025
Hey sellers 👋 happy Friday the 13th!
No superstitions here, just practical tips to help you power through the summer sales slowdown 🌞📉 If traffic’s dipping or your free shipping offer feels more like a money pit, this week’s issue is packed with strategies to help you stay visible and profitable.
As always, if you’ve got a shop win, spotted something weird on Etsy, or have a burning question, hit reply, we’d love to hear from you! 🧡
In this issue:
🌞 Summer slump solutions
🚚 Free shipping without losing money
👀 How to get more views on your listings
Let’s get into it 👇
🔥 Hot Topic: Slow Season, Smart Moves
Sales feeling sluggish? 🐌 You’re not imagining it, summer can bring a slowdown for Etsy sellers. But this season doesn’t have to be a setback. With a little creative thinking and a few smart tweaks behind the scenes, you can use the summer months to build momentum, boost visibility, and set your shop up for a strong finish later in the year.
Why it matters now:
Instead of stressing about the dip, treat summer as your strategy season. The slower pace gives you breathing room to experiment, improve your shop, and maybe even catch a few new seasonal buyers along the way.
What you should consider or do:
🌞 Tailor your products for summer buyers
Even if your shop isn’t traditionally seasonal, think about how your items might solve warm-weather problems or inspire summer joy:
Jewelry? Highlight pieces that go with sundresses or vacation outfits.
Mugs? Position them for iced coffee season ☕❄️
Art prints? Emphasize bright, fresh designs perfect for summer decor swaps.
Printable planners or journals? Market them for “summer reset” energy or vacation planning.
🔎 Refresh your Etsy SEO
Use this time to clean up and optimize:
Check your top listings, could you improve your titles, tags, or photos?
Use seasonal keywords, think “teacher gift,” “beach wedding,” “summer birthday,” “patio decor,” or “travel accessories.”
Update attributes, make sure all relevant filters (occasion, color, style, etc.) are selected to boost visibility.
✅ Build micro-momentum
Set small goals each week:
1 listing update
1 new keyword test
1 social post or email to past buyers
Tracking tiny wins helps you stay engaged without pressure. Remember: consistency > intensity.
🛍️ Use data to plan ahead
Look at your shop’s performance from last Q3 and Q4. What sold well? Can you prep restocks, variations, or new bundles now? This is your chance to get ahead while things are quiet, because come September, things start ramping up fast. Future You will be so glad you used the downtime to plan, prep, and maybe even get a few surprise summer sales along the way 💡✨
Have thoughts on this one? We’d love to hear your take, pro, con, or somewhere in the middle.